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Apple's iPhone Event Tagline is Different in Every Country

26/08/2026 23:41

Apple today announced it will hold its annual iPhone-centric event on Wednesday, September 9 at 10 a.m. Pacific Time. In the U.S. and several other countries, Apple used "Surprise and Shine" as its tagline for the event, but in other countries, the tagline isn't a literal translation.

Here are the different taglines Apple is using on its regional websites.

U.S., UK, NZ, Australia, Ireland, India - Surprise and Shine.

Canada, French - Des surprise

MacRumors

tags: #Featured #September 2026 Apple Event #MacRumors

Apple Event Announced for September 9: 'Surprise and Shine'

26/08/2026 16:14

Apple plans to hold its annual iPhone-centric event on Wednesday, September 9 at the Apple Park campus in Cupertino, California. The event will begin at 10:00 a.m. Pacific Time, with select members of the media invited to attend.

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The September 2026 iPhone event will see Apple announce the iPhone 18 Pro, the ‌iPhone 18 Pro‌ Max, and the foldable iPhone, which could be called the iPhone Ultra. There won't be an

MacRumors

tags: #Featured #September 2026 Apple Event #MacRumors

Apple Wallet Driver's License Feature Just Launched in 15th U.S. State

26/08/2026 14:58

Starting today, Virginia residents can add a digital version of their driver's license to the Apple Wallet app on the iPhone and Apple Watch. The digital ID can be used to display proof of identity or age at TSA checkpoints in select airports, at select businesses, and in select apps, but the number of places where it is accepted is still quite limited.

Virginia is the 15th state to implement support for Apple Wallet IDs in the U.S., joining Arizona, Arkansas, California, Colorado, Georgia, Hawaii, Illinois, Iowa, Maryland, Montana, New Mexico, North Dakota, Ohio,

MacRumors

tags: #Featured #Apple Wallet #MacRumors

Pre-Ordering a Mac Mini or Mac Studio? Here's How to Get Money Back at Best Buy

26/08/2026 14:54

Apple yesterday announced the new Mac mini and Mac Studio, and pre-orders have begun on each device ahead of their September 22 launch date. We aren't currently tracking any straight cash discounts on pre-orders, but Best Buy is offering some money back in the form of Best Buy rewards when ordering.

Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.<

MacRumors
tags: #Deals #Featured #MacRumors

🔥 Prime Day Savings Are Live! Save up to 75% on training, certifications, bundles, and THRIVE-ONE Annual. Ends June 26.

22/06/2026 20:46

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